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Why some acquisitions do better than others: product capital as a driver of long term stock returns

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2007 February Vol 44:1 p 57-72

Authors / Editors

Chandy R;Sorescu A;Prabhu J

Biographies

Rajesh Chandy

Publication Year

2007

Available on ECCH

No


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