Skip to main content

Please enter a keyword and click the arrow to search the site

Why not exploit dual marketing?

Journal

Business Horizons

Subject

Marketing

Publishing details

Business Horizons 1987 January-February Vol 30:1 p 52-60

Authors / Editors

Quelch J A

Publication Year

1987

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox