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When talk is “free”: The effect of tariff structure on usage under two and three-part tariffs

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2012 December Vol 49:6 p 882-889

Authors / Editors

Ascarza E; Lambrecht A; Vilcassim N

Biographies

Publication Year

2012

Keywords

pricing, nonlinear pricing, discrete/continuous choice model, three-part tariffs, uncertainty, learning, free products