This website uses cookies to distinguish you from other users. This helps us to provide you with a good user experience and also allows us to improve our website. Close More information

LBS logo London experience. World impact.

Search
Save to my profile

When do Chief Marketing Officers affect firm value? A customer power explanation

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2010 Vol 47:6

Authors / Editors

Boyd E; Chandy R; Cunha M

Publication Year

2010