Volkswagen in North America

Subject

Strategy and Entrepreneurship

Authors / Editors

Birkinshaw J; Ritchie W; MacLellan L

Biographies

Julian Birkinshaw

Publication Year

2002

Abstract

This case examines the strategic challenges faced by Volkswagen's CEO Dr Ferdinand Piech in 1993 and in particular how he should attempt to turn around the troubled US and Canadian operations. It raises issues of global strategy, subsidiary autonomy and regional integration.

Topic List

Strategy, Multinational, Reorganisation, Subsidiary

Industry

Cars

Publication Event Date

1990-1992

LBS Case Number

CS-02-016

Location

North America

Publication Organisation Size

Large

Project Funder

ESRC

Available on ECCH

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Volkswagen in North America

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