Varitations in the contractual terms of cooperative advertising contracts: an empirical investigation
Journal
Marketing Letters
Subject
Marketing
Publishing details
Marketing Letters 1995 Vol 6:1 p 15-22
Publication Year
1995
Available on ECCH
No
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Journal
Marketing Letters
Subject
Marketing
Publishing details
Marketing Letters 1995 Vol 6:1 p 15-22
Publication Year
1995
Available on ECCH
No