UEFA 2016: The Opportunities and Challenges of Connectivity
Subject
Management Science and Operations, Strategy and Entrepreneurship
Authors / Editors
Markides C
Biographies
Publication Year
2017
Abstract
UEFA is considering how best to use the new technologies of the social era to improve fans’ experience with football in Europe. The case describes the key challenges facing UEFA and raises the issue of how to introduce change in a successful organisation.
Topic List
Change managemen, Conflicting models strategy, Management, Organisational development
Industry
Football; Sport
LBS Case Number
CS-17-006
Location
Europe
Publication Notes
Available on ECCH
No
