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Turn your industry upside down

Journal

London Business School Review

Subject

Marketing

Publishing details

London Business School Review 2015 Vol 27:1 p 22-25

Authors / Editors

Mullins J;Ersek B;Keller E W

Biographies

John Mullins

Publication Year

2015

Abstract

Turn your industry upside-down by flouting the rules, say LBS's John Mullins and co-authors Barrett Ersek and Eileen Weisenbach Keller

Available on ECCH

No


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