Treeapp: Plant a tree for free, every day
Subject
Economics, Economics, Strategy and Entrepreneurship
Authors / Editors
Ioannou I
Biographies
Publication Year
2021
Abstract
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free. The app is funded by Treeapp’s brand partners, who pay £1 to Treeapp every time a user watches an advert on their phone. Part of the payment goes to NGOs around the world who manage tree-planting projects.
Topic List
Entrepreneurship
Industry
Environmental
LBS Case Number
CS-21-012
Location
International; Ireland; United Kingdom
Publication Notes
https://publishing.london.edu/cases/treeapp-plant-a-tree-for-free-every-day/
Available on ECCH
No
