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Treeapp: Plant a tree for free, every day

Subject

Economics, Economics, Strategy and Entrepreneurship

Authors / Editors

Ioannou I

Biographies

Publication Year

2021

Abstract

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free. The app is funded by Treeapp’s brand partners, who pay £1 to Treeapp every time a user watches an advert on their phone. Part of the payment goes to NGOs around the world who manage tree-planting projects.

Topic List

Entrepreneurship

Industry

Environmental

LBS Case Number

CS-21-012

Location

International; Ireland; United Kingdom

Publication Notes

https://publishing.london.edu/cases/treeapp-plant-a-tree-for-free-every-day/

Available on ECCH

No


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