Total quality management in leading fast-moving consumer goods companies

Journal

Total Quality Management

Subject

Marketing

Publishing details

Total Quality Management 1995 Vol 6:4 p 365-382

Authors / Editors

Westbrook R K; Barwise T P

Biographies

Patrick Barwise

Publication Year

1995

Publication Notes

RAE96-3 ISSN 09544127

Available on ECCH

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