The Young Change Agents
Subject
Accounting, Organisational Behaviour
Publication Year
2002
Abstract
James Shaw joined Pricewaterhouse Coopers as a young employee but within a few months was in the midst of promoting a major new initiative for the firm: Corporate social responsibility (sustainability). This case describes how a relatively junior person in an organisation can stimulate and provoke change. It explores the personal qualities and background of Shaw and others who became "Firestarters." Using a wide variety of persuasion and political campaign like techniques, they established a platform for promoting the sustainability initiative amongst senior partners in the firm and ultimately Shaw and his colleagues became part of the firm's Strategy group. Preliminary outcomes of their efforts are described at the end of the case. The case can be used to address issues such as: 1. Bottom up change 2. Persuasion tactics 3. Career Development 4. Operating in Professional Service firms 5. Change Management
Topic List
Change Agents - Bottom up Change, Managing Change, Career Management/Development, Professional Service Firms, Networking, Corporate Culture, Persuasion Tactics
Industry
Professional Services
Publication Event Date
2000 - 2001
LBS Case Number
CS-02-015
Location
United Kingdom, Global
Publication Organisation Size
150,000 Employees in 52 countries
Project Funder
EU FP6
Publication Research Centre
Entrepreneurship
Supervisor
JICK, T, PEIPERL, M
Available on ECCH
No
