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The Young Change Agents


Accounting, Organisational Behaviour

Publication Year



James Shaw joined Pricewaterhouse Coopers as a young employee but within a few months was in the midst of promoting a major new initiative for the firm: Corporate social responsibility (sustainability). This case describes how a relatively junior person in an organisation can stimulate and provoke change. It explores the personal qualities and background of Shaw and others who became "Firestarters." Using a wide variety of persuasion and political campaign like techniques, they established a platform for promoting the sustainability initiative amongst senior partners in the firm and ultimately Shaw and his colleagues became part of the firm's Strategy group. Preliminary outcomes of their efforts are described at the end of the case. The case can be used to address issues such as: 1. Bottom up change 2. Persuasion tactics 3. Career Development 4. Operating in Professional Service firms 5. Change Management

Topic List

Change Agents - Bottom up Change, Managing Change, Career Management/Development, Professional Service Firms, Networking, Corporate Culture, Persuasion Tactics


Professional Services

Publication Event Date

2000 - 2001

LBS Case Number



United Kingdom, Global

Publication Organisation Size

150,000 Employees in 52 countries

Project Funder


Publication Research Centre




Available on ECCH


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