The Woolwich Bank 'Project Lifestyle'
Subject
Strategy and Entrepreneurship, Management Science and Operations
Publication Year
2001
Abstract
Central to the case are the Clicks and Mortar choices facing companies. The case describes how one medium sized mortgage bank has created a radical new strategy for competing in a crowded and competitive market. It describes the development of an innovative retail banking service - "Open Plan" - that will be delivered through multiple channels. Central to the case is how the use of multiple channels and the redesign of the product create a new and powerful business model. The case enables the student to compare the model developed by the Woolwich bank with internet-only banking and other models. The case also focuses on the managerial processes behind service innovation and addresses the issues of implementation.
Topic List
Service Management, e-Business, e-Service, Multichannel Strategies, Clicks & Mortar, Retail Banking, Strategic Management, Innovation
Industry
Banking
Publication Event Date
1999-2001
LBS Case Number
CS-01-003
Location
United Kingdom
Publication Organisation Size
6,500 Employees
Project Funder
ESRC
Supervisor
VOSS, C
Available on ECCH
No
