The Woolwich Bank 'Project Lifestyle' - Abridged
Publication Year
2001
Abstract
Central to the case are the Clicks and Mortar choices facing companies. The case describes how one medium sized mortgage bank has created a radical new strategy for competing in a crowded and competitive market. It describes the development of an innovative retail banking service - "Open Plan" - that will be delivered through multiple channels. Central to the case is how the use of multiple channels and the redesign of the product create a new and powerful business model. The case enables the student to compare the model developed by the Woolwich bank with internet-only banking and other models. The case also focuses on the managerial processes behind service innovation and addresses the issues of implementation.
Topic List
Service Management, e-Business, e-Service, Multichannel Strategies, Clicks & Mortar, Retail Banking, Strategic Management, Innovation
Industry
Banking
Publication Event Date
1999-2001
LBS Case Number
CS-01-004
Location
United Kingdom
Publication Organisation Size
6,500 Employees
Project Funder
Department for Trade and Industry (DTI)
Supervisor
VOSS C
Available on ECCH
No
