The weight of the saddened soul: the bidrectionality between physical heaviness and sadness and its implications for sensory marketing

Journal

Journal of Marketing Management

Subject

Organisational Behaviour

Authors / Editors

Hung Y-C; Zheng X; Carlson J; Giurge L

Biographies

Publication Year

2017

Keywords

Embodied cognition; Heavy; Sadness; Metaphor; Sensory marketing; Customer experience