The value of simple models in new product forecasting and customer-base analysis
Journal
Applied Stochastic Models in Business and Industry
Subject
Marketing
Publishing details
Applied Stochastic Models in Business and Industry 2005 Jul-Oct Vol 21:4/5 p 461-473
Authors / Editors
Fader P S;Hardie B G S
Biographies
Publication Year
2005
Publication Research Centre
Centre for Marketing
Available on ECCH
No