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The logic of product-line extensions

Journal

Harvard Business Review

Subject

Marketing

Publishing details

Harvard Business Review 1994 Nov-Dec Vol 72:6 p 53-62

Authors / Editors

Hardie B G S;Lodish L M;et al.

Biographies

Publication Year

1994

Publication Notes

Reprinted in Harvard Business Review on Brand Management, Boston, MA, Harvard Business School Press, 1999

Available on ECCH

No


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