The LG Group: Leaping to the Future
Subject
Strategy and Entrepreneurship
Publication Year
1996
Abstract
The LG Group, a highly diversified Korean Chaebol that was earlier known as the Lucky Goldstar Company, generated $38 billion profits in 1994. Confronting a rapidly changing business environment both at home and abroad, the Group launched a radical change programme in 1995 titled "Leap 2005." Described as a 'managerial revolution', the programme aimed to transform the group into a world-class global institution that would generate $400 billion in revenues in the year 2005, with profit rated that would be comparable with the worlds best companies in each of its different businesses. The case describes the overall architecture of this change programme as well as the actions the company has been taking up to the middle of 1996 to realize its breathtaking ambition.
Topic List
Managing Radical Change,
Industry
Electronics; Chemicals; Energy; Machinery; Metals
Publication Event Date
Up to 1996
LBS Case Number
CS-96-055
Location
South Korea; Worldwide
Supervisor
GOSHAL, S, PARK, C
Available on ECCH
No
