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The incumbent's curse? Incumbency, size and radical product innovation

Journal

Journal of Marketing

Subject

Marketing

Publishing details

Journal of Marketing 2000 Vol 64:3 p 1-17

Authors / Editors

Chandy R;Tellis G

Biographies

Rajesh Chandy

Publisher

© 2000, American Marketing Association

Publication Year

2000

Available on ECCH

No


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