The European Super League
Subject
Finance, Management Science and Operations
Authors / Editors
Voss C A; Puntillo F
Biographies
Publication Year
2021
Abstract
This case study describes the situation three days after the ill-fated launch of the European Super League (ESL). It can be used in a number of ways. This includes exploring the differences between US sports business models and those of European football; the strategy of the ESL and the possible misjudgements that it made, the dynamics of competition at the top level of European football, the governance of football, and the growing role of media in sport.
Topic List
Marketing, Strategy
Industry
Sport
LBS Case Number
CS-21-014
Location
Europe
Publication Notes
https://publishing.london.edu/cases/the-european-super-league/
Publication Research Centre
Institute of Finance and Accounting
Available on ECCH
No
