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The European Super League

Subject

Finance, Management Science and Operations

Authors / Editors

Voss C A;Puntillo F

Biographies

Publication Year

2021

Abstract

This case study describes the situation three days after the ill-fated launch of the European Super League (ESL). It can be used in a number of ways. This includes exploring the differences between US sports business models and those of European football; the strategy of the ESL and the possible misjudgements that it made, the dynamics of competition at the top level of European football, the governance of football, and the growing role of media in sport.

Topic List

Marketing, Strategy

Industry

Sport

LBS Case Number

CS-21-014

Location

Europe

Publication Notes

https://publishing.london.edu/cases/the-european-super-league/

Publication Research Centre

Institute of Finance and Accounting

Available on ECCH

No


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