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The effects of organizational and decision-maker factors on new product risk taking

The effects of organizational and decision-maker factors on new product risk taking

Journal

Journal of Product Innovation Management

Subject

Entrepreneurship

Publishing details

Journal of Product Innovation Management 1999 May Vol 16:3 p 282-294

Authors / Editors

Mullins J; Forlani D; Walker O C Jr

Biographies

John Mullins

Publication Year

1999

Publication Research Centre

Entrepreneurship

Available on ECCH

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