The 12 powers of a marketing leader : how to succeed by building customer and company value
Subject
Marketing
Publishing details
McGraw-Hill Education
Publication Year
2016
Abstract
The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.
Available on ECCH
No
