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The 12 powers of a marketing leader : how to succeed by building customer and company value

Subject

Marketing

Publishing details

McGraw-Hill Education

Authors / Editors

Barta T;Barwise P

Biographies

Patrick Barwise

Publication Year

2016

Abstract

The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.

Available on ECCH

No


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