Technology adoption: amplifying vs simplifying innovations
Journal
Marketing Letters
Subject
Marketing
Publishing details
Marketing Letters 1996 Oct Vol 7:4 p 355-369
Authors / Editors
Hardie B G S ; Robertson T S; Ross W T
Biographies
Publication Year
1996
Abstract
A conceptual distinction is offered between amplifying versus simplifying technological innovations. This distinction is shown to have value in explaining intended adoption. The results of the study indicate the need for further conceptualization and research regarding the role of innovation characteristics in adoption-decision processes.
Available on ECCH
No
