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Technology adoption: amplifying vs simplifying innovations

Journal

Marketing Letters

Subject

Marketing

Publishing details

Marketing Letters 1996 Oct Vol 7:4 p 355-369

Authors / Editors

Hardie B G S;Robertson T S;Ross W T

Biographies

Bruce Hardie

Publication Year

1996

Abstract

A conceptual distinction is offered between amplifying versus simplifying technological innovations. This distinction is shown to have value in explaining intended adoption. The results of the study indicate the need for further conceptualization and research regarding the role of innovation characteristics in adoption-decision processes.

Available on ECCH

No


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