Structural modeling of competition: a marketing perspective
Subject
Marketing
Publishing details
In Moorman C and Lehman D R eds., Assessing marketing performance, Marketing Science Institute, 2004
Publication Year
2004
Available on ECCH
No
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Subject
Marketing
Publishing details
In Moorman C and Lehman D R eds., Assessing marketing performance, Marketing Science Institute, 2004
Publication Year
2004
Available on ECCH
No