Strategic maneuvering and mass-market dynamics: the triumph of VHS over beta

Journal

Business History Review

Subject

Strategy and Entrepreneurship, Strategy and Entrepreneurship

Publishing details

Business History Review 1992

Authors / Editors

Mylonadis Y; Cusumano M; Rosenbloom R

Biographies

Yiorgos Mylonadis

Publication Year

1992

Project Funder

HEFCE-HEIF

Available on ECCH

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