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Strategic framing: a study of the antecedents of threat and opportunity perceptions

Strategic framing: a study of the antecedents of threat and opportunity perceptions

Journal

Marketing Letters

Subject

Entrepreneurship

Publishing details

Marketing Letters 1998 Vol 9:1

Authors / Editors

Mullins J; Bacon D R

Biographies

John Mullins

Publication Year

1998

Publication Research Centre

Entrepreneurship

Available on ECCH

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