So you think you know your customers
Journal
International Commerce Review
Subject
Marketing
Publishing details
International Commerce Review 2011 Vol 10:1 p 56-69
Authors / Editors
Tavassoli N T
Biographies
Publication Year
2011
Abstract
More than mere research-based statistics, our customers are real people – with changing and often contradictory needs and desires. But how do you find the ‘real’ ones? Try focusing on their goals.
Available on ECCH
No