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Simply better: Winning and keeping customers by delivering what matters most

Subject

Marketing

Publishing details

Harvard Business School Press, 2004

Authors / Editors

Barwise T P;Meehan S

Biographies

Publication Year

2004

Publication Notes

www.simply-better.biz. Winner, American Marketing Association 2005 Berry-AMA Book Prize for best book in marketing. Seven foregin translations published or in press.

Available on ECCH

No


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