Simply better: Winning and keeping customers by delivering what matters most

Subject

Marketing

Publishing details

Harvard Business School Press, 2004

Authors / Editors

Barwise T P; Meehan S

Biographies

Publication Year

2004

Publication Notes

www.simply-better.biz. Winner, American Marketing Association 2005 Berry-AMA Book Prize for best book in marketing. Seven foregin translations published or in press.