Simply better: Winning and keeping customers by delivering what matters most
Subject
Marketing
Publishing details
Harvard Business School Press, 2004
Authors / Editors
Barwise T P; Meehan S
Biographies
Publication Year
2004
Available on ECCH
No
Publication Notes
www.simply-better.biz. Winner, American Marketing Association 2005 Berry-AMA Book Prize for best book in marketing. Seven foregin translations published or in press.