Siebel Systems: Partnering to Scale
Subject
Strategy and Entrepreneurship
Publication Year
2001
Abstract
Describes the founding and rapid growth of Siebel Systems. Focuses on how Siebel's alliance program enabled rapid growth. Explores the challenges CEO Tom Siebel faces in serving smaller customers.; To expose students to a well-designed and well-run alliance program. To explore the challenges inherent in managing a large number of small partnerships.
Topic List
Alliances, Entrepreneurship, Software industry
Project Funder
European Research Council (ERC)
Available on ECCH
No
