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Siebel Systems: Partnering to Scale


Strategy and Entrepreneurship

Publication Year



Describes the founding and rapid growth of Siebel Systems. Focuses on how Siebel's alliance program enabled rapid growth. Explores the challenges CEO Tom Siebel faces in serving smaller customers.; To expose students to a well-designed and well-run alliance program. To explore the challenges inherent in managing a large number of small partnerships.

Topic List

Alliances, Entrepreneurship, Software industry

Project Funder

European Research Council (ERC)

Available on ECCH


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