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Seller beware: the pitfalls of global account management


California Management Review


Strategy and Entrepreneurship, Management Science and Operations

Publishing details

California Management Review 2001 Vol 44:1 p 8-20

Authors / Editors

Arnold D;Birkinshaw J;Toulan O

Publication Year


Publication Notes

ISSN: 0008-1256

Project Funder

ESRC Research Innovation

Available on ECCH


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