Reuters Market Light: Strategic Innovation at the Bottom of the Pyramid

Subject

Strategy and Entrepreneurship

Authors / Editors

Markides C; Winig L; Oyon D

Biographies

Topic List

Business model innovation; Developing countries; Dual business models; Strategic planning

Industry

Agriculture; Mobile communications

Case Subject

Strategy

Available on ECCH

Yes

LBS Case Number

CS-09-008

Location

India