Replication study of two brand-loyalty measures
Journal
European Journal of Operational Research
Subject
Marketing
Publishing details
European Journal of Operational Research 1994 Vol 76 p 375-384
Publication Year
1994
Available on ECCH
No
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Journal
European Journal of Operational Research
Subject
Marketing
Publishing details
European Journal of Operational Research 1994 Vol 76 p 375-384
Publication Year
1994
Available on ECCH
No