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Reasoning the fast and frugal way: models of bounded rationality


Psychological Review



Publishing details

Psychological Review 1996 Oct Vol 103:4 p 650-669

Authors / Editors

Gigerenzer G;Goldstein D G

Publication Year


Publication Notes

Reprinted in Connolly T, Arkes H R and Hammond K eds., Judgement and decision making: an interdisciplinary reader. 2nd ed., CUP, 2000. Also reprinted in Earl P E ed., Legacy of Herbert Simon in Economic Analysis, Elgar, 2001

Publication Research Centre

Centre for Marketing

Available on ECCH


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