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Rainbow Animation (B): Rethinking the Business Model


Strategy and Entrepreneurship, Strategy and Entrepreneurship

Authors / Editors

Turconi S: Hay M


Publication Year



This is part of a case series. The second in a three-case series on Rainbow Animation, this installment follows the unorthodox measures devised by Iginio Straffi, Rainbow’s co-founder and CEO, to finance and complete production of Tommy & Oscar, the company’s first animated series. Having barely survived the tumultuous period, Straffi considers pursuing Winx Club, a cartoon series aimed at the underserved market of pre-teen girls. Before embarking on what would be a lengthy and expensive production, and in light of the structural shifts in the animation industry taking place at the turn of the century, Straffi wonders how best to assess such an opportunity, as well as how to revive Rainbow’s entire business model.

Topic List

Media/entertainment, Children animation, Business model, Industry analysis, Entrepreneurial opportunity, Co-production, Establishment of libraries, Internationalisation of content, Creation of consumer brands, Merchandising and licensing, Cartoon series

LBS Case Number


Available on ECCH


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