Program involvement: are moderate levels best for memory and attitudes?

Journal

Journal of Advertising Research

Subject

Marketing

Publishing details

Journal of Advertising Research 1995 Vol 35:5 p 61-72

Authors / Editors

Tavassoli N T; Shultz II C J; Fitzsimons G J

Biographies

Nader Tavassoli

Publication Year

1995

Available on ECCH

Select up to 4 programmes to compare

Select one more to compare