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Program involvement: are moderate levels best for memory and attitudes?

Journal

Journal of Advertising Research

Subject

Marketing

Publishing details

Journal of Advertising Research 1995 Vol 35:5 p 61-72

Authors / Editors

Tavassoli N T;Shultz II C J;Fitzsimons G J

Biographies

Nader Tavassoli

Publication Year

1995

Available on ECCH

No


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