Product proliferation: an empirical analysis of product line determinants and market outcomes
Journal
Marketing Science
Subject
Marketing
Publishing details
Marketing Science 1999 Vol 18:2 p 137-153
Publication Year
1999
Available on ECCH
No
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Journal
Marketing Science
Subject
Marketing
Publishing details
Marketing Science 1999 Vol 18:2 p 137-153
Publication Year
1999
Available on ECCH
No