Private label strategy: how to meet the store brand challenge
Subject
Marketing
Publishing details
Harvard Business School Press, February 2007
Authors / Editors
Kumar N;Steenkamp J-B E M
Publication Year
2007
Available on ECCH
No
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Subject
Marketing
Publishing details
Harvard Business School Press, February 2007
Authors / Editors
Kumar N;Steenkamp J-B E M
Publication Year
2007
Available on ECCH
No