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Playing the odds versus manipulating the odds: a test of two perspectives of risk in new product introduction decisions

Subject

Entrepreneurship

Publishing details

in American Marketing Association Winter Educators' Conference, 1995

Authors / Editors

Mullins J;Forlani D;Walker O C Jr

Biographies

John Mullins

Publication Year

1995

Publication Research Centre

Entrepreneurship

Available on ECCH

No


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