Pharma UK: The Transdermal Technology - Compact Case Study
Subject
Economics, Strategy and Entrepreneurship
Authors / Editors
Birkinshaw J
Biographies
Publication Year
2021
Abstract
Pharma UK was the UK subsidiary of Pharma, a major international pharmaceuticals company with expertise in oncology, hormone replacement drugs and fertility. Pharma UK was responsible for selling drugs in the local marketplace. However, it also had 50 people in R&D, doing local development work in product registration and testing. Autonomy was limited, with approval needed for all expenditure above £10,000.
Topic List
Entrepreneurship, Strategy
Industry
Pharmaceuticals
LBS Case Number
CCS-21-003
Location
United Kingdom
Publication Notes
Available on ECCH
No
