Pharma UK (B): proposal to the European Marketing Board
Subject
Management Science and Operations, Strategy and Entrepreneurship
Authors / Editors
Birkinshaw J
Biographies
Publication Year
2002
Abstract
This case follows Pharma A. It focuses on the European Marketing Board of Pharma and the decision whether to approve expenditure on the UK's subsidiary transdermal technology or not.
Topic List
Multinational, Subsidiary, Entrepreneuship
Industry
Pharmaceutical
Publication Event Date
1993-1994
LBS Case Number
CS-02-018
Location
UK/Switzerland
Publication Organisation Size
Large
Project Funder
ESRC
Available on ECCH
No
