Pharma UK (A): the transdermal technology
Subject
Strategy and Entrepreneurship
Authors / Editors
Birkinshaw J
Biographies
Publication Year
2002
Abstract
This case examines the decision by the UK subsidiary of Pharma (a Swiss Pharmaceutical company) to develop a new technology for transmitting the drugs through the skin, despite the absence of support from the parent company's R&D lads. The issue facing the managing director of the UK subsidiary is whether to continue with the project in the face of resistance from HQ or stop.
Topic List
Multinational, Subsidiary, Entrpreneuship
Industry
Pharmaceutical
Publication Event Date
1993-1994
LBS Case Number
CS-02-017
Location
UK/Switzerland
Publication Organisation Size
Large
Project Funder
European Science Foundation
Publication Research Centre
Institute of Finance and Accounting
Available on ECCH
No
