Persuasion, pride and prejudice: how ads work
Journal
International Journal of Advertising
Subject
Marketing
Publishing details
International Journal of Advertising 2000 Vol 19:3 p 299-315
Publication Year
2000
Available on ECCH
No
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Journal
International Journal of Advertising
Subject
Marketing
Publishing details
International Journal of Advertising 2000 Vol 19:3 p 299-315
Publication Year
2000
Available on ECCH
No