Pepsi's Regeneration 1990-93
Subject
Economics
Publication Year
1994
Abstract
Craig Weatherup, the president and CEO of Pepsi Cola, leads a change process that completely transforms his company. It includes a new vision, operating philosophy, strategy, and organizational structure. He also introduces process improvement techniques, and builds new performance metrics around these processes and the newly desired behaviors.; To examine a major change process in considerable detail in order to understand the levers of change, how events are orchestrated, sequencing issues, and the problems that sometimes result.
Topic List
Business policy, Corporate strategy, Leadership, Management of change
Project Funder
Leverhulme
Available on ECCH
No
