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Pepsi's Regeneration 1990-93



Publication Year



Craig Weatherup, the president and CEO of Pepsi Cola, leads a change process that completely transforms his company. It includes a new vision, operating philosophy, strategy, and organizational structure. He also introduces process improvement techniques, and builds new performance metrics around these processes and the newly desired behaviors.; To examine a major change process in considerable detail in order to understand the levers of change, how events are orchestrated, sequencing issues, and the problems that sometimes result.

Topic List

Business policy, Corporate strategy, Leadership, Management of change

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